The Challenge of Television Weather Programs

K. H. Jehn The University of Texas, Austin

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The objectives of television weather presentations are reviewed and are seen as a particular challenge to both professional meteorologists and television people. An effort is made to analyze the factors involved in the situation and to suggest possible means of realizing the objectives.

* Presented at the 140th National Meeting of the American Meteorological Society, 3–5 October 1955, at Oklahoma A. & M. College, Stillwater, Oklahoma.

The objectives of television weather presentations are reviewed and are seen as a particular challenge to both professional meteorologists and television people. An effort is made to analyze the factors involved in the situation and to suggest possible means of realizing the objectives.

* Presented at the 140th National Meeting of the American Meteorological Society, 3–5 October 1955, at Oklahoma A. & M. College, Stillwater, Oklahoma.

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