Abstract
Coastal flood risk communication is most effective at motivating action when the medium and timing of delivery provide understandable information with clear directives when residents need it most. The U.S. National Weather Service (NWS) has many useful coastal flood forecast tools and products, but how and when this information is delivered are of critical importance. To assess how coastal residents understand and interpret NWS coastal flood products and the best mechanisms for delivery, five focus groups (including residents and emergency managers) in Monmouth and Ocean Counties in New Jersey were conducted. These focus groups employed a scenario-based approach that walked participants through the seven days leading up to Hurricane Sandy. Results support the use of emergency briefing packages as a preferred method for disseminating storm and flood risk information. However, changes to improve visual clarity, provide more succinct information, and localize messages must be undertaken for risk communication to be effective. Further, while residents prefer storm information four to five days prior to storm landfall, emergency managers preferred information seven days prior in order to have time to disseminate information to the community. Findings from this study, which include proposed revisions to NWS products, are expected to improve risk communication and community resiliency in the face of coastal storm threats.
