The paper presents an analysis of climate prediction needs and uses within six important subsegments of the agribusiness sector. Results are based on a mail survey of 114 managers. Although nearly 70% of the respondents indicated some use of climate predictions in the last year, only 1 in 8 of the respondents used that information in a specific decision. Lack of sufficient accuracy and prediction lead time were identified as two important impediments to current use of climate predictions. Estimates of necessary accuracy levels and lead time are reported both for the group average and by segments of need. Recommendations are offered regarding research needs to enhance climate prediction and activities of the government and the private sector to improve use of climate predictions.
*Agricultural Education and Consulting, Champaign, Illinois
+Illinois State Water Survey, Champaign, Illinois