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Jeffrey K. Lazo
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Jeffrey K. Lazo
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Julie L. Demuth
,
Jeffrey K. Lazo
, and
Rebecca E. Morss

Abstract

Past research has shown that individuals vary in their attitudes and behaviors regarding weather forecast information. To deepen knowledge about these variations, this article explores 1) patterns in people’s sources, uses, and perceptions of everyday weather forecasts; and 2) relationships among people’s sources, uses, and perceptions of forecasts, their personal characteristics, and their experiences with weather and weather forecasts. It does so by performing factor and regression analysis on data from a nationwide survey of the U.S. public, combined with other data. Forecast uses factored into planning for leisure activities and for work/school-related activities, while knowing what the weather will be like and planning how to dress remained separate. Forecast parameters factored into importance of precipitation parameters and of temperature-related parameters, suggesting that these represent conceptually different constructs. Regression analysis showed that the primary drivers for how often people obtain forecasts are what they use forecasts for and their perceived importance of and confidence in forecast information. People’s forecast uses are explained in large part by their frequency of obtaining forecasts and their perceived importance of temperature-related and precipitation forecast information. This suggests that that individuals’ frequency of obtaining forecasts, forecast use, and importance of forecast parameters are closely interrelated. Sociodemographic characteristics and, to a lesser extent, weather-related experience also influence some aspects of people’s forecast sources, uses, and perceptions. These findings continue to build understanding of variations among weather forecast users, which can help weather information providers improve communication of forecasts to better meet users’ needs.

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Julie L. Demuth
,
Rebecca E. Morss
,
Jeffrey K. Lazo
, and
Craig Trumbo

Abstract

Individuals’ past experiences with a hazard can encompass many different aspects, which can influence how they judge and respond to a future hurricane risk. This study, which utilizes survey data from coastal residents who are at risk from hurricanes, adds to understanding of past hazard experience in two ways. First, it examines six different aspects of people’s past hurricane experiences and the relationships among them. Then, it draws on risk theories of behavioral responses to explore how these different experiences influence people’s evacuation intentions for a hypothetical hurricane as mediated through multiple dimensions of risk perception (cognitive, negative affective) and efficacy beliefs (self efficacy, response efficacy). The results suggest that people can experience emotional or otherwise severe impacts from a hurricane even if they do not have experiences with evacuation, property damage, or financial loss. The results also reveal that different past hurricane experiences operated through different combinations of mediating variables to influence evacuation intentions. Some of these processes enhanced intentions; for instance, experience with evacuation, financial loss, or emotional impacts heightened negative affective risk perceptions, which increased evacuation intentions. Other processes dampened evacuation intentions; for instance, people with past hurricane-related emotional impacts had lower self efficacy, which decreased evacuation intentions. In some cases, these enhancing and dampening processes competed. Exploring people’s different past weather experiences and the mechanisms by which they can influence future behaviors is important for more deeply understanding populations at risk and how they respond to weather threats.

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Ann Bostrom
,
Rebecca E. Morss
,
Jeffrey K. Lazo
,
Julie L. Demuth
,
Heather Lazrus
, and
Rebecca Hudson

Abstract

The study reported here explores how to enhance the public value of hurricane forecast and warning information by examining the entire warning process. A mental models research approach is applied to address three risk management tasks critical to warnings for extreme weather events: 1) understanding the risk decision and action context for hurricane warnings, 2) understanding the commonalities and conflicts in interpretations of that context and associated risks, and 3) exploring the practical implications of these insights for hurricane risk communication and management. To understand the risk decision and action context, the study develops a decision-focused model of the hurricane forecast and warning system on the basis of results from individual mental models interviews with forecasters from the National Hurricane Center (n = 4) and the Miami–South Florida Weather Forecast Office (n = 4), media broadcasters (n = 5), and public officials (n = 6), as well as a group decision-modeling session with a subset of the forecasters. Comparisons across professionals reveal numerous shared perceptions, as well as some critical differences. Implications for improving extreme weather event forecast and warning systems and risk communication are threefold: 1) promote thinking about forecast and warning decisions as a system, with informal as well as formal elements; 2) evaluate, coordinate, and consider controlling the proliferation of forecast and warning information products; and 3) further examine the interpretation and representation of uncertainty within the hurricane forecast and warning system as well as for users.

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Heather Lazrus
,
Betty H. Morrow
,
Rebecca E. Morss
, and
Jeffrey K. Lazo

Abstract

Risk communication may accentuate or alleviate the vulnerability of people who have particular difficulties responding to the threat of hazards such as hurricanes. The process of risk communication involves how hazard information is received, understood, and responded to by individuals and groups. Thus, risk communication and vulnerability interact through peoples' knowledge, attitudes, and practices. This study explores risk communication with several groups that may be at particular risk of hurricane impacts: older adults, newer residents, and persons with disabilities. Focus groups conducted in Miami, Florida, examined how members of these groups express their own vulnerability or agency in terms of receiving, interpreting, and responding to hurricane risk information. Findings indicate that people's interactions with risk information are deeply contextual and are facilitated by their individual agency to cope with their vulnerabilities.

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Alan E. Stewart
,
Jeffrey K. Lazo
,
Rebecca E. Morss
, and
Julie L. Demuth

Abstract

The authors used data from a sample of 1465 adults living in the United States to perform a confirmatory factor analysis on the Weather Salience Questionnaire (WxSQ), a 29-item instrument designed to measure the ways in which weather is psychologically significant for people. The original measurement model of the WxSQ was confirmed in the present sample. Additional work also was performed to create a WxSQ short form consisting of seven items. The authors then examined the relationship of weather salience with the respondents’ climate zones of residence and several other weather-related attitudes and behaviors that were assessed in the national sample. People residing in continental and temperate climates expressed significantly more weather salience than those living in dry climates. Further, weather salience was significantly and positively related to the following: 1) the frequency with which people sought weather information and forecasts, 2) the frequency of seeking weather information during the day, 3) the frequency of using forecasts to plan daily activities, 4) seeking weather information for wider geographic areas, and 5) the use of precipitation and temperature forecasts. Weather salience also was significantly and positively related to the confidence people expressed about National Weather Service forecasts and to the perceived importance of these forecasts. The results imply that peoples’ level of weather salience, at least in part, affects their uses of weather information and their confidence in it. These results support the validity of the WxSQ and also reveal some of the psychological bases of people’s perceptions and uses of weather information.

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