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Rebecca E. Morss, Jeffrey K. Lazo, Barbara G. Brown, Harold E. Brooks, Philip T. Ganderton, and Brian N. Mills

Despite the meteorological community's long-term interest in weather-society interactions, efforts to understand socioeconomic aspects of weather prediction and to incorporate this knowledge into the weather prediction system have yet to reach critical mass. This article aims to reinvigorate interest in societal and economic research and applications (SERA) activities within the meteorological and social science communities by exploring key SERA issues and proposing SERA priorities for the next decade.

The priorities were developed by the authors, building on previous work, with input from a diverse group of social scientists and meteorologists who participated in a SERA workshop in August 2006. The workshop was organized to provide input to the North American regional component of THORPEX: A Global Atmospheric Research Programme, but the priorities identified are broadly applicable to all weather forecast research and applications.

To motivate and frame SERA activities, we first discuss the concept of high-impact weather forecasts and the chain from forecast creation to value realization. Next, we present five interconnected SERA priority themes—use of forecast information in decision making, communication of forecast uncertainty, user-relevant verification, economic value of forecasts, and decision support— and propose research integrated across the themes.

SERA activities can significantly improve understanding of weather-society interactions to the benefit of the meteorological community and society. However, reaching this potential will require dedicated effort to bring together and maintain a sustainable interdisciplinary community.

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