Search Results

You are looking at 1 - 4 of 4 items for

  • Author or Editor: Robert Drost x
  • All content x
Clear All Modify Search
Robert Drost

Abstract

Memories, both semantic, or learned knowledge, and episodic, or personal experiences, play an important role in an individual’s decision making under risk. In addition, varying levels of knowledge and experience exist in each individual. These memories enable individuals to make informed decisions based on previous knowledge or experience, and ultimately influence one’s behavior under risk. In this study, 49 undergraduate students participated in a 1-h, classroom-based experiment focusing on decision making. The sample contained n = 23 “episodic” participants, referred to as “high episodic,” who reported having personally experienced a tornado and n = 24 participants, referred to as “low episodic,” who had no reported tornado experience. Incomplete data reported by the remaining participants were not included in this study. All participants completed a decision-making task both before and after viewing a 5-min slideshow stimulus related to tornadoes and associated damage. This decision-making task prompted participants to describe the actions they would anticipate taking during an actual tornado warning. Prior to the stimulus, high episodic participants exhibited a marginally higher tendency to ignore a tornado warning than those participants without episodic (low episodic) memories. After the tornado stimulus, all participants reported a greater likelihood to engage in precautionary action than reported prior to the stimulus. It is also found that 1) those participants with low episodic memory showed greater precaution than the high episodic memory group, and 2) participants with greater knowledge of tornadoes showed the greatest gains in anticipated precautionary behavior. This study suggests that increasing a population’s general knowledge of tornadoes could result in greater individual precaution and overall safety during a tornadic event.

Full access
Robert Drost, Jay Trobec, Christy Steffke, and Julie Libarkin

Abstract

Televised media is one of the most frequently accessed sources of weather information. The local weathercaster is the link between weather information and the public, and as such weathercaster characteristics, from vocal cadence to physical appearance, can impact viewer understanding. This study considers the role of weathercaster gesturing on viewer attention during weather forecasts. Two variations of a typical weather forecast were viewed by a total of 36 students during an eye tracking session. The first forecast variation contained physical gestures toward forecast text by the newscaster (Gesture condition) while the second variation contained minimal gesturing (No Gesture condition). Following each eye tracking session, students completed a retention survey related to the forecast. These data were used to identify areas of interest to which students attended during viewing and to ascertain how well the forecast was retained across the gesturing treatments. Study results suggest that the weathercaster’s gesturing during forecasts may have induced confusion among participants, but did not affect retention of the weather information investigated in the study. Gesturing diverted attention from other areas of interest within the forecast by encouraging participants to focus on the weathercaster’s hands. This study indicates that minor modifications to weathercaster behavior can produce significant changes in viewer behavior.

Full access
Robert Drost, Mark Casteel, Julie Libarkin, Stephen Thomas, and Matt Meister

Abstract

Weather hazards in the United States inflict both personal and economic tolls on the public. Communicating warnings about weather hazards is an important duty of TV weathercasters. Televised weather warnings are typically conveyed through live radar, live coverage, and warning scrolls. However, these traditional approaches may not be entirely effective given the limited attention some members of the public pay to these warnings. A study comparing individual responses to a traditional warning, an animated warning, and an audio warning was undertaken to evaluate the impact of delivery methods on viewer attention, retention, and preferences during viewing of severe weather warnings. A Tobii T60 eye tracker was used to document visual interactions with on-screen warnings and surveys were used to collect evidence of warning retention and preference. Demographic variables were also collected to describe the study population. Results indicate that viewers of the animated warning retained more pertinent information about the tornado warning than viewers of the traditional warning, and retention during the traditional warning was equivalent to that of the audio warning. In addition, gaze patterns for the traditional warning were much more diffuse than for the animated warning, suggesting that attention was more focused on the animation than the live video. In addition, modifications to reduce visual complexity of traditional warnings may positively impact viewer attention to individual warning elements. Future studies will consider the effectiveness of a hybrid warning containing both traditional and animated components. The current research study can be used to advance current severe weather warning communication techniques and increase public awareness during severe weather events.

Full access
Edward Maibach, Raphael Mazzone, Robert Drost, Teresa Myers, Keith Seitter, Katharine Hayhoe, Bob Ryan, Joe Witte, Ned Gardiner, Susan Hassol, Jeffrey K. Lazo, Bernadette Placky, Sean Sublette, and Heidi Cullen

Abstract

Findings from the most recent surveys of TV weathercasters—which are methodologically superior to prior surveys in a number of important ways—suggest that weathercasters’ views of climate change may be rapidly evolving. In contrast to prior surveys, which found many weathercasters who were unconvinced of climate change, newer results show that approximately 80% of weathercasters are convinced of human-caused climate change. A majority of weathercasters now indicate that climate change has altered the weather in their media markets over the past 50 years, and many feel there have also been harmful impacts to water resources, agriculture, transportation resources, and human health. Nearly all weathercasters—89%—believe their viewers are at least slightly interested in learning about local impacts. The majority of weathercasters are interested in reporting on local impacts, including extreme precipitation and flooding, drought and water shortages, extreme heat events, air quality, and harm to local wildlife, crops and livestock, and human health; and nearly half had reported on the local impacts in at least one channel over the past 12 months. Thus, it appears that a strong majority of weathercasters are now convinced that human-caused climate change is happening, many feel they are already witnessing harmful impacts in their communities, and many are beginning to explore ways of educating their viewers about these local impacts of global climate change. We believe that the role of local climate educator will soon become a normative practice for broadcast meteorologists—adding a significant and important new role to their job descriptions.

Open access