A mail survey was sent to 900 Texas farmers and ranchers asking them to rank the importance of various agrometeorological information types to their operations, and querying their willingness to pay for weather information. Most producers ranked as important those information types commonly broadcast over public media. Few producers would be willing to pay for weather information. Comments indicated a distrust of weather information, especially forecasts.
1 Graduate Research Assistant, Remote Sensing Center, Texas A&M University, College Station, TX 77843.
2 Assistant Professor, Department of Agricultural Economics, Texas A&M University, College Station, TX 77843.
3 Assistant Professor, Agricultural Meteorology Specialist, Blackland Research Center, Temple, TX 76503.
