This study is supported by the Korean Meteorological Administration (KMA) Research and Development Program—Advanced Research on Applied Meteorology and Development of Meteorological Resources for Green Growth.
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In this paper, the term “pollen forecast system” indicates more than a mere forecast of pollen itself. Rather, it encompasses the whole system required for such a service, including the provision of pollen information according to region and time, as well as forecast and delivery of pollen information to the public and particular consumers.
Lazo et al. (2008) argued that weather forecasts are quasi-public goods because of their nonrival and limited-excludability nature.
The attributes and their levels were described and defined for respondents during the online survey. This information was displayed on the screen, and the page was controlled to prevent the next page from appearing for a certain duration to give respondents adequate time to read the description of attributes and levels.
The percentage of each subcategory is calculated based on the sum of the population of each category.